55DSL was founded in 1994 as an experimental spin-off for Diesel. They started off as a sportswear brand heavily inspired by skate, surf and snow sports. Today 55DSL clothing bridges the gap between streetwear and fashion.
55DSL continue to push boundaries with the activities in it's stores such as the digital design competition cut&paste. 10:55 see's the brand produce limited edition T-shirts from different artist around the world each season.