Carhartt delivers again…
Spring/Summer 12 Sees Carhartt arrive looking fresher than ever!
Instore and online we are proud to present Carhartt’s Coolest Lines;
- Carhartt Streetwear
- Carhartt Heritage
- Carhartt Work in Progress
Carhartt was founded in 1889 in Detroit, Michigan USA by Hamilton Carhartt, originally a sturdy workwear brand, Carhartt was later adopted by Hip-hop culture and crack dealers “They needed to keep warm and they needed to carry a lot of stuff,” said Steven J. Rapiel, the New York City salesman for Carhartt. “Then the kids saw these guys on the street, and it became the hip thing to wear.”
Today, Carhartt is known for a supreme collection and its dedicated support of upcoming artists, musicians, skateboarders and BMX riders.
With an own skate and BMX team, the support of internationally recognised events such as the Rebel Jam and the European Skateboard Championships, and the collaborative work with recognised artists – Carhartt is present in many different subcultures but still sticking to the core idea of providing innovative design and exceptional standards of quality, durability and comfort.
As you’d expect from a company with a 119 year history the background of Carhartt is rich and varied.
Carhartt was born in Detroit in 1889 and started life as a workwear label, the last 119 years have seen it grow to dominate American workwear. Following the assimilation of blue collar workwear by American youth in the late eighties Work In Progress started to import Union-made Carhartt product into Europe and Carhartt Streetwear was born. Now with 50 stand alone stores from London to Tokyo Carhartt prides itself in making clothing which reflects the original company ethos along with supporting the most progressive parts of street culture
Spring/Summer 12 Carhartt Ad.
Work in progress artist Shohie Otomo’s work in time lapse vid.